TED BAKER BRAND STORY
NO ORDINARY DESIGNER LABEL
Having launched as a shirt specialist of some repute in Glasgow, UK, Ted Baker quickly became the place to buy some of the very best contemporary men’s shirting around.
From the beginning Ted has had a clear, unswerving focus on quality, attention to detail and a quirky sense of humor. In fact, Ted’s first stores provided a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced by Ted Baker bears his unmistakable personality.
Ted weaves quality, ingenuity and mischief into every piece. Mixing retro influences with contemporary flair, his eyewear collections are best described as quirky yet commercial, with a focus on high quality design detailing. Ted’s eyewear is unique, refined and trendy but – like the man himself – never dares take itself too seriously: one only needs to look closer to discover the undercurrent of humor which runs throughout the collection.
TED BAKER JUST KIDDING
Playful Frames for Wild Ones!
Boys & Girls aged 6 -12 – The Ted Baker Just Kidding collection is a mini-me collection designed for the children of of Ted’s style-conscious customers. A chip off the old block in many respects – some retro shapes and prints mimic the adult range – While many retro shapes and prints mimic the adult collection, the kids’ collection is naturally more colorful, playful, and expressive, just like young fashionistas and handsome young gents that want to “out style” their parents.