TED BAKER BRAND STORY
NO ORDINARY DESIGNER LABEL
Having launched as a shirt specialist of some repute in Glasgow, UK, Ted Baker quickly became the place to buy some of the very best contemporary men’s shirts out there.
From the beginning Ted has had a clear, unswerving focus on quality, attention to detail and a quirky sense of humor. In fact, Ted’s first stores provided a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced by Ted Baker bears his unmistakable personality.
Why did we choose to bring the Ted Baker frame line to Brenart Eye Clinic? Well, for several reasons. Ted weaves quality, ingenuity, and mischief into every product. Mixing retro influences with contemporary flair, his eyewear collections are best described as quirky yet sophisticated, with a focus on high quality detailing. Ted’s eyewear is unique, distinguished, and trendy but – like Ted himself – never dares take itself too seriously.