L.A.M.B. BRAND STORY
Widely recognized for her iconic style and lifelong love of design, Grammy winning singer-songwriter Gwen Stefani launched her luxurious fashion line L.A.M.B. in 2003. What began in Gwen’s kitchen as a two-week design project has grown into a much loved lifestyle brand. An acronym for Love Angel Music Baby, L.A.M.B. is defined by Gwen’s innate sense of style which features a perfect mash-up of classic Hollywood movie star glamour and modern street influences. The eyewear collection launched in January 2016 and quickly became one of the most sought after collections in the market, winning 3 of 20/20 – Vision Monday Reader’s Choice awards: Frame Brand Introduced 2016, Sunglass Brand Introduced 2016 & Frame Brand – Women. Gwen’s hands on involvement in the design of the collection plays a key role in the line’s success.